Motion Graphics & Animation in Advertising: How It Boosts Engagement

Motion graphics and animation are transforming the advertising landscape. Brands globally are shifting towards animated ads to engage audiences quickly. In India, edtech companies like BYJU’S and Unacademy leverage motion graphics for interactive learning content.

With tools like Adobe After Effects and Blender, animation is becoming more accessible for video production companies. Businesses looking to enhance brand recall are increasingly turning to animated explainer videos and kinetic typography ads.